The phrase references a search query used by individuals seeking discounted tattoo services offered on Friday the 13th, typically involving predetermined designs or limited customizations at reduced prices from local tattoo studios. These promotional events are a common marketing strategy within the tattoo industry.
These events benefit both customers and tattoo artists. Clients gain access to professional tattoo work at a more affordable rate, while artists can fill their appointment books and attract new clientele. The tradition also taps into the cultural significance of the date, often associated with superstition and unconventional expression, creating a unique and engaging experience.