The phrase refers to the act of searching for opportunities to receive free items or experiences during the Christmas season within a specific geographical proximity to the searcher. For instance, an individual might use a search engine to find local organizations or businesses offering complimentary gifts, meals, or festive activities in the weeks leading up to December 25th.
Identifying such local charitable events or promotional offerings can be beneficial for individuals and families seeking to alleviate financial burdens during the holiday season. Furthermore, participation in these events fosters a sense of community and allows for engagement in festive traditions. Historically, charitable giving during the Yuletide period has served as a mechanism for societal support and the reinforcement of shared values.