A search query indicating a consumer’s desire to locate a specific style of wheat beer, originating from Germany, in their immediate geographical vicinity. This query combines the style of beer with a locational element, implying an intent to purchase and consume the product from a local establishment or retailer. An example is using a smartphone to search for establishments that sell this type of beer close to the user’s current location.
The importance of locating points-of-sale stems from the perishable nature of the product and consumer preferences for freshness. The benefit of proximity allows for immediate gratification of the consumer’s desire and supports local businesses. Historically, the style of beer was primarily brewed and consumed in Bavaria, Germany, but has since gained international popularity, necessitating convenient access points for consumers worldwide.
