The phrase signifies individuals or businesses offering lances (long spears) located within a reasonable geographic proximity to the searcher. These dealers typically specialize in selling, and potentially repairing or customizing, such equipment. For example, an individual seeking a lance for historical reenactment might utilize this search term to identify local vendors.
The importance of locating nearby suppliers stems from convenience and the ability to physically inspect the merchandise before purchase. Benefits include reduced shipping costs, faster acquisition, and the potential for personalized service. Historically, proximity to equipment suppliers was crucial for warriors and participants in mounted combat or tournaments. This remains relevant today for those involved in related activities.