The term relates to the production of topical skincare products within a geographically convenient area. It signifies the ability to source cosmetic formulations from a manufacturer situated close to the client’s location, whether that client is a brand owner, distributor, or retailer. Proximity is a key element of the phrase.
The significance of utilizing a nearby manufacturer lies in several factors. Benefits include reduced shipping costs, faster turnaround times for product development and production, and opportunities for in-person collaboration and quality control oversight. Historically, brands relied on distant suppliers, incurring higher expenses and communication challenges. Contemporary trends favor localized production models to enhance efficiency and responsiveness to market demands.