The phrase references the act of searching for retailers or service providers offering Spartan brand lawn mowers in close proximity to the searcher’s current location. This type of search query reflects a user’s intent to find readily available purchasing options for a specific brand of lawn care equipment within their geographic area.
Locating products and services through localized search terms is a common practice in modern consumer behavior. This approach offers benefits such as reduced travel time, access to local expertise and support, and the potential for quicker purchase fulfillment. The increased use of mobile devices has further fueled the popularity of these geographically-focused inquiries.