The phrase identifies locally sourced swine products originating from livestock reared on open land. This agricultural approach contrasts with conventional farming methods where animals are typically confined indoors. The geographical component indicates a consumer’s desire to purchase these products from nearby farms or suppliers.
Procuring meat from animals raised in such environments may offer several advantages. Proponents suggest improved animal welfare, as the livestock have greater freedom of movement and access to natural foraging opportunities. Furthermore, there is a perception that this husbandry practice can result in a product with enhanced flavor profiles and nutritional value. Historically, this method represents a return to more traditional farming practices.