The phrase refers to the search for businesses offering customized images or designs printed with food-safe inks onto edible sheets, often used for decorating cakes, cookies, and other desserts. As an example, individuals planning a themed birthday party might utilize such services to apply a character image to cupcakes.
The availability of geographically convenient sources for these customized food decorations simplifies event planning and allows for a higher degree of personalization in edible creations. Historically, intricate cake designs required considerable artistic skill; this technology makes detailed visual elements accessible to a broader range of consumers and bakers. The result is potentially increased visual appeal and perceived value in the final product.