The phrase refers to locations, often temporary installations, that combine the convenience of a drive-through service with the thrill of a haunted attraction. Typically, participants remain in their vehicles and are guided through a themed environment featuring live actors, special effects, and immersive storytelling elements designed to elicit fear and excitement. A local example may involve a temporary setup at an abandoned lot or a repurposed business venue, transforming into a themed experience during the Halloween season.
The appeal stems from several factors, including offering a socially distanced and accessible form of entertainment, particularly relevant during times of public health concerns. It provides a unique alternative to traditional haunted houses or theme park attractions. Furthermore, its novelty attracts a diverse demographic seeking a blend of convenience and adrenaline-pumping experiences. Historically, these types of attractions have evolved from traditional haunted hayrides and walk-through experiences, adapting to modern consumer preferences and safety considerations.