The expression refers to individuals seeking Thai cuisine or businesses, such as restaurants or massage parlors, operating according to Thailand’s current time zone (Indochina Time ICT), within their geographical proximity. For example, someone in London searching online might use the phrase to find eateries serving authentic Thai dishes that are currently open, considering the time difference between the UK and Thailand.
Understanding Thailand’s time zone is important for effective communication and planning, particularly when dealing with businesses that have ties to that country. It aids in accurately scheduling calls, placing orders, or making reservations, accounting for the hours separating the user’s location and the region. This consideration can be critical to prevent delays or misunderstandings in cross-border interactions.