The phrase signifies occasions for businesses to offer their goods or services to potential buyers within a geographically limited range. For example, a local bakery might seek to become a supplier for a nearby cafe, representing a clear instance of this concept.
Accessing avenues to present offerings locally fosters economic growth within communities, reduces logistical complexities, and allows for the cultivation of stronger business relationships. Historically, this localized trade formed the backbone of many economies before the advent of larger, more geographically diverse markets.